Features
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Benefits
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| Streamlined trafficking |
- Automate time-consuming trafficking steps, such as media plan data entry.
- Simplify trafficking tasks, such as creating or modifying campaigns and site placements.
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| Integrated Media Management |
- Eliminate reporting discrepancies (including those with publisher sites using DART for Publishers).
- Enjoy integrated reporting, consistent measurement, and a better understanding of customer interactions with your brand across channels.
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| Creative Library |
- Manage all of your online creative assets in a central location.
- Link directly to the trafficking system for easier creative management in the workflow.
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| Creative Optimization |
- Optimize creative delivery based on clickthrough rate, post-click conversion activities, post-impression activities, and other criteria.
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| Targeting |
- Target ads by audience segment, geography, and daypart to increase campaign relevance.
- Tailor messages to your audience based on their past interactions on your website.
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| Reporting |
- Make more informed decisions about allocating resources across your media mix.
- Use custom reporting to gain deeper insights (such as impressions you need to serve before a customer purchases, elapsed time between an impression and conversion, or the amount to allocate between paid search and display).
- Integrate your advertising and legacy systems.
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| Custom Solutions |
- Use APIs for custom integrations, private labeling, or other advanced functionality.
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